Your ramp model says nine months to full productivity. Your reps say longer. Onboarding is shadowing. Enablement is a folder nobody opens. Coaching is whoever’s free. Here’s what the best GTM teams do differently.
The best GTM teams at scaling companies don’t just train their reps – they certify them before they’re
client-facing, practice the hard conversations before they happen, and prove enablement’s impact in the QBR.
Here’s what that looks like in practice.
AI simulations let reps rehearse discovery calls, objection handling, and demos – getting instant coaching feedback at their own pace. No more learning on live customers. No more burning your best managers on repetitive coaching.
Video and written assessments certify reps on the pitch, the demo, and the discovery framework before they speak with a real prospect. Every conversation looks like the best version of your sales motion – not whoever happened to shadow who.
Connect certifications, role play scores, and content engagement to quota attainment, deal velocity, and win rates. AI reporting turns the ROI conversation from “trust us” to “look” – and gives your CFO the number they’ve been asking for.
The feedback has been overwhelmingly positive from the reps that we've put through programs in WorkRamp just because of the structure alone.
Wyatt Forrest, former Revenue Enablement Program Manager, Cobalt
