1

Outbound Pipeline Creation

Value of pipeline created through outbound prospecting. Quality of opportunities passed to AEs.

Exceeds

Creates pipeline above target with AE-validated opportunity quality. Opportunities progress past stage 2 at an above-average rate.

Meets

Meets pipeline creation targets. Opportunities are qualified. AEs find the handoffs usable.

Below

Pipeline created is below target or opportunities frequently fail to progress past discovery.

Example review phrases

  • "Created $2.1M in pipeline this half against a $1.4M target—and 68% has advanced past Stage 2, vs. 42% team average."
2

ICP Qualification Accuracy

Accuracy of ICP scoring and qualification before AE handoff.

Exceeds

Rarely wastes AE time with non-ICP opportunities. Qualification conversations are thorough and documented.

Meets

ICP accuracy is generally good. Most handoffs are within the target profile.

Below

Passes non-ICP opportunities that AEs have to quickly disqualify.

Example review phrases

  • "AEs report the handoffs are the most qualified they've worked with—they describe it as 'pre-qualified' deals, not just leads."
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Where do these examples come from in real reviews?

Most managers write performance reviews from memory—limited to what they personally observed. Confirm surfaces behavioral evidence from across the organization: who relied on this person, what they drove, how their impact extended beyond their direct manager's line of sight. Reviews written with Confirm's data are more accurate, more defensible, and faster to write.

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