1

Revenue Growth

Net new ARR, expansion, and revenue quality across all channels.

Exceeds

Net new ARR is above plan. Revenue is diversified across segments and channels. NRR above 110%.

Meets

Revenue plan is met. Mix is acceptable. NRR is above 100%.

Below

Revenue plan is missed, or met via unsustainable means (discounting, one-time deals).

Example review phrases

  • "$8.2M net new ARR vs. $7.1M plan—with 40% from expansion, reflecting customer success investment paying off."
2

GTM Efficiency

CAC, CAC payback, and efficiency of the overall revenue motion.

Exceeds

CAC payback is below 12 months. Efficiency has improved year-over-year.

Meets

CAC payback is within acceptable range. Efficiency is stable.

Below

CAC is growing without a clear rationale. Revenue is expensive to acquire.

Example review phrases

  • "CAC payback dropped from 18 months to 14 months this year while growing headcount 30%—efficiency and growth together."
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Where do these examples come from in real reviews?

Most managers write performance reviews from memory—limited to what they personally observed. Confirm surfaces behavioral evidence from across the organization: who relied on this person, what they drove, how their impact extended beyond their direct manager's line of sight. Reviews written with Confirm's data are more accurate, more defensible, and faster to write.

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