HR Brew featured Confirm in one of the first major HR media pieces about using ChatGPT specifically for performance reviews — published in March 2023 when the technology was still very new and organizations were just beginning to explore practical applications.
The piece profiles Confirm as a company that was not just talking about AI in performance management but actively experimenting with it in production. At a moment when most organizations were still at the "should we use ChatGPT?" stage, Confirm had already built ChatGPT integration into the review process and was gathering real data on how it performed.
The approach HR Brew describes is grounded and practical. Confirm's CEO explains that ChatGPT is being used to draft performance reviews based on structured peer feedback gathered during the review cycle — not to generate assessments from scratch. This distinction matters for both quality and ethics: AI-synthesized human observations is fundamentally different from AI-invented characterizations.
The article captures the promise and the caution in equal measure. The promise: managers who would have spent 2-3 hours per employee writing reviews from scratch can instead spend 20-30 minutes reviewing and editing AI-generated drafts that are already structurally complete. The time savings compound across a full review cycle to the point where the process becomes materially more manageable for busy managers.
The caution: any AI-generated content requires human review, and the quality of the output depends heavily on the quality of the input. Reviews generated from thin peer feedback will be thin reviews. The technology doesn't solve the data collection problem — it amplifies whatever data you have.
Read the full article: This Company Is Experimenting With Using ChatGPT for Performance Reviews — HR Brew
AI-assisted reviews, proven in practice
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