HR Brew featured Confirm in a piece that became one of the early mainstream explorations of how ChatGPT could realistically help with the painful, time-consuming process of performance review cycles.
Published in March 2023, the piece captured a moment when HR professionals were just beginning to grapple with what ChatGPT might mean for their work. The performance review cycle was a natural test case: it's one of the most universally dreaded HR processes, it consumes enormous manager time, and it often produces output of questionable value despite the effort invested.
HR Brew's piece explores a specific application: using ChatGPT to draft performance reviews based on peer feedback that's been gathered through the review process. This isn't ChatGPT generating fictional assessments — it's using the model's language synthesis capabilities to weave together structured feedback from multiple sources into a coherent, comprehensive review draft.
Confirm was featured as one of the companies working on this application in practice. The article captures why this particular use case is more promising than many other "ChatGPT for HR" proposals: the model isn't being asked to assess employees it knows nothing about. It's being given real human observations and asked to synthesize them — a task where AI language capabilities genuinely shine.
The piece also addresses legitimate concerns: What about accuracy? What about the risk of AI-generated reviews that don't reflect reality? Confirm's approach addresses these through the peer feedback foundation and mandatory manager review, ensuring that the output is grounded in real human observations and passes through human judgment before becoming official.
Read the full article: Performance Review Cycles are Tough. Could ChatGPT Help? — HR Brew
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