1

Design Quality & Craft

Technical quality and aesthetic strength of design output.

Exceeds

Work is regularly referenced as the benchmark. Stakeholders rarely request revisions. Executes complex briefs independently.

Meets

Work is solid and on-brand. Minor revisions are standard. Handles most briefs independently.

Below

Work frequently requires significant revision. Stakeholders have low confidence in first drafts.

Example review phrases

  • "Creative director uses their work as the example in design reviews—that's the highest endorsement in this org."
  • "Concept-to-final-approval average of 1.2 rounds—significantly below team average of 2.8."
2

Brand Consistency

Adherence to brand guidelines across all output.

Exceeds

Brand is applied consistently and with judgment—not just following rules but understanding intent.

Meets

Brand guidelines are followed. Minor deviations are self-caught.

Below

Brand inconsistencies require frequent correction.

Example review phrases

  • "Brand audit this quarter found zero off-brand assets in their output—across 47 deliverables."
3

Production Reliability

On-time delivery and accuracy of production-ready assets.

Exceeds

Assets are delivered on time, production-ready, and correctly spec'd without requiring engineering follow-up.

Meets

Meets deadlines. Assets are generally production-ready.

Below

Misses deadlines or delivers assets with spec errors.

Example review phrases

  • "Zero production-spec issues on their last 20 asset deliveries—engineering team specifically called this out."
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Where do these examples come from in real reviews?

Most managers write performance reviews from memory—limited to what they personally observed. Confirm surfaces behavioral evidence from across the organization: who relied on this person, what they drove, how their impact extended beyond their direct manager's line of sight. Reviews written with Confirm's data are more accurate, more defensible, and faster to write.

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