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Performance Review Templates → Marketing → Director

Marketing Director Performance Review Template

Built specifically for marketing director roles. Covers the competencies that actually matter at this level — not a generic form with your job title swapped in.

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Other seniority levels for Marketing:
Individual Contributor Manager VP All Marketing templates
Director Track · Marketing

Marketing Director Performance Review Template

Revenue Marketing Ownership

Accountability for pipeline creation, influence, and marketing-sourced revenue across channels.

Exceeds Marketing consistently over-delivers on pipeline targets. Attribution is trusted by finance and sales.
Meets Pipeline targets are met. Mix of channels is healthy. Marketing influence on revenue is clear.
Below Pipeline targets are missed. Channel mix is poorly optimized. Revenue attribution is disputed.
Example phrases:
  • "Marketing-sourced pipeline up 40% YoY with CAC declining — driven by organic channel investment."

Brand & Positioning Stewardship

Consistency and strength of company brand, messaging, and market positioning.

Exceeds Brand awareness is measurably improving. Positioning is differentiating in market.
Meets Brand is consistent. Messaging is clear and aligned across channels.
Below Brand is fragmented. Messaging inconsistent. Market positioning is fuzzy.
Example phrases:
  • "Launched the rebrand that increased inbound demo requests by 35% in 60 days."

GTM Strategy Ownership

Leading integrated launch strategies, campaign planning, and channel prioritization.

Exceeds GTM launches are coordinated, on-time, and measurably effective. Cross-functional trust is high.
Meets Launches are well-organized. Cross-functional alignment is maintained.
Below Launches are poorly coordinated. Missed timelines. Cross-functional friction is high.
Example phrases:
  • "Q2 product launch (owned end-to-end) generated 2x the pipeline of the prior 3 launches combined."

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More Marketing templates

Marketing Individual Contributor → Marketing Manager → Marketing VP → All Marketing Templates → All Departments →

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