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Performance Review Templates → Marketing → VP

Marketing VP Performance Review Template

Built specifically for marketing vp roles. Covers the competencies that actually matter at this level — not a generic form with your job title swapped in.

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Other seniority levels for Marketing:
Individual Contributor Manager Director All Marketing templates
VP / Executive Track · Marketing

Marketing VP Performance Review Template

Demand Generation at Scale

Building a demand engine that can support company growth plans across channels.

Exceeds Demand programs are driving above-plan pipeline with improving efficiency (CAC declining).
Meets Pipeline targets are met. CAC is within plan. Channel mix is diversified.
Below Demand is below plan. Over-reliance on one channel. CAC is rising.
Example phrases:
  • "Designed the inbound + ABM hybrid motion that now sources 60% of all new ARR."

Marketing Organization Leadership

Building the marketing team structure, culture, and talent needed for company stage.

Exceeds Talent density is rising. Marketing team is seen as a high-performance org internally.
Meets Org is appropriately structured. Hiring quality is maintained. Retention is healthy.
Below Talent bar has slipped. Org structure doesn't match company needs. Attrition is high.
Example phrases:
  • "Built the team from 3 to 11 while maintaining a high talent bar — 0 regrettable departures in 18 months."

Board-Level Revenue Credibility

Reliability of pipeline forecasts. Ability to defend marketing ROI to exec and board.

Exceeds Board and CFO trust marketing attribution. ROI is defensible and improving.
Meets Marketing ROI is tracked and communicated clearly. Board has confidence in pipeline numbers.
Below Marketing attribution is disputed. Board is skeptical of pipeline quality.
Example phrases:
  • "CFO used marketing attribution data in the board deck for the first time — cited this VP's rigor."

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More Marketing templates

Marketing Individual Contributor → Marketing Manager → Marketing Director → All Marketing Templates → All Departments →

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