Sign up Log in Book a demo
Performance Review Templates → Marketing → Manager

Marketing Manager Performance Review Template

Built specifically for marketing manager roles. Covers the competencies that actually matter at this level — not a generic form with your job title swapped in.

See how Confirm automates this →
Other seniority levels for Marketing:
Individual Contributor Director VP All Marketing templates
Manager Track · Marketing

Marketing Manager Performance Review Template

Team Pipeline Output

Collective pipeline generated by the marketing team. Lead volume, quality, and conversion.

Exceeds Team consistently exceeds pipeline targets. MQL quality is strong. Attribution is clean.
Meets Team meets pipeline targets. Lead quality is adequate. Attribution is tracked.
Below Team misses pipeline targets. Lead quality is poor. Attribution is inflated or murky.
Example phrases:
  • "Team generated 118% of H1 pipeline target while reducing cost-per-MQL by 22%."

Team Development

Growth of marketers on the team. Skill development and career progression.

Exceeds Multiple team members are promotion-ready. Skills are visibly growing. Retention is high.
Meets Team is developing. Members have clear growth paths. Attrition is normal.
Below Team is stagnating. High attrition. Skills not growing fast enough for company stage.
Example phrases:
  • "Two team members promoted this cycle. The third is on track for next cycle with a clear development plan."

Marketing-Sales Alignment

Partnership quality with sales. Shared definitions, SLAs, and feedback loops.

Exceeds Sales actively partners in campaign design. MQL quality is consistently affirmed by sales.
Meets SLAs are met. Sales and marketing share pipeline reviews. Feedback loops are active.
Below Sales distrusts marketing leads. Finger-pointing on attribution. No shared pipeline review.
Example phrases:
  • "Sales VP cited this manager in Q3 QBR as the best marketing partner they've had in 5 years."

Stop writing marketing reviews from scratch every cycle.

Confirm surfaces ONA data, flags flight risk, calibrates ratings across your entire org, and generates AI-assisted first drafts. Your marketing managers spend time on the conversation — not the paperwork.

80%
time saved on performance reviews
40%
reduction in rating bias
98%
review completion rate
See a demo →

More Marketing templates

Marketing Individual Contributor → Marketing Director → Marketing VP → All Marketing Templates → All Departments →

See Confirm in action

See why forward-thinking enterprises use Confirm to make fairer, faster talent decisions and build high-performing teams.

👀 See Confirm first →
G2 High Performer Enterprise G2 High Performer G2 Easiest To Do Business With G2 Highest User Adoption Fast Company World Changing Ideas 2023 SHRM partnership badge — Confirm backed by Society for Human Resource Management