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Performance Review Templates → Marketing → Individual Contributor

Marketing Performance Review Template

Built specifically for marketing individual contributor roles. Covers the competencies that actually matter at this level — not a generic form with your job title swapped in.

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Other seniority levels for Marketing:
Manager Director VP All Marketing templates
Individual Contributor (IC) · Marketing

Marketing Performance Review Template

Pipeline Contribution

Attribution of sourced or influenced pipeline. Lead quality and MQL conversion.

Exceeds Programs consistently generate high-quality pipeline above target. MQL→SQL conversion is above average.
Meets Meets pipeline targets. Lead quality is solid. Attribution is tracked and honest.
Below Below pipeline targets. Lead quality is inconsistent. Attribution unclear or inflated.
Example phrases:
  • "Owned the Q3 ABM campaign that sourced $1.8M in pipeline — 140% of target."
  • "Content program influenced 34% of Q4 closed deals per Salesforce attribution."

Content & Campaign Quality

Quality, effectiveness, and rigor of content and campaigns produced.

Exceeds Content is cited, ranked, or shared organically. Campaigns outperform benchmarks consistently.
Meets Output quality is solid and on-brief. Campaigns meet engagement targets.
Below Content is average or generic. Campaigns underperform on key engagement metrics.
Example phrases:
  • "The comparison guide they wrote has driven 280 organic leads with zero paid amplification."

Cross-Functional Collaboration

Partnership with Sales, Product, and CS to align messaging and prioritize high-impact work.

Exceeds Sales team actively requests their work. Product and CS insights shape their content approach.
Meets Good partner to sales and product. Work is relevant to current business priorities.
Below Works in a silo. Output rarely aligns with what sales or CS actually needs.
Example phrases:
  • "Sales team named their battle card the most useful piece of enablement material this year."

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